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Showing posts with label IT. Show all posts
Showing posts with label IT. Show all posts
Saturday, October 19, 2013
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English: Google Logo officially released on Ma...
 (Photo credit: Wikipedia)
Google is set to release its Q3 2013 earnings on Thursday, October 17. While the company continues to innovate and introduce new products and services, the revenue growth in its core ads is slowing down.

This has forced the company to look at other revenue streams to sustain growth. Apart from launching Chromcast during the quarter, the company also launched Motorola’s Moto-X phone. With these new launches Google is aiming to not only improve online ad revenues, but also rake in more dollars by selling devices. In this earnings announcement, we will continue to closely monitor the growth in Google’s core search ads business. Additionally, we will keep an eye on the Motorola division for signs of growth.
Google’s Device Strategy To Boost Online PC Ads Revenues
Google derives most of its value from advertising where it competes primarily with Microsoft, Yahoo and Facebook. According to our estimates, standard PC search ads account for over 30% of Google’s overall value and 60% of its revenues. However, the recent trend in earnings indicates that the growth in online PC ads revenues is slowing down. Additionally, the company’s market share of the U.S. search marketplace has been stagnant at 67%, according to latest data by com Score.

However, standard PC search continues to be the cash cow for Google. The company is exploring new avenues to boost market share in the PC search ads division. In order to maintain its dominance in PC search, Google is tying up with original equipment manufacturers (OEMs) such as HP, Acer and Toshiba to launch the next generation of Chromebook. This is an important development as the Chromebook will route all search queries through Google by default, and Google can improve its market share if Chromebook sales increase. With a dominant market share, we expect advertisers will continue to earmark more funds for search ads on Google. We expect that revenues from PC search ads will continue to grow due to a rise in the number of searches and resulting paid clicks. However, revenue per search for PCs is declining as advertisers are increasingly routing their budget spend towards mobile devices. In this earnings announcement, we continue to closely monitor the RPS metric for better understanding of this trend.


Mobile Ads To Drive Revenue Growth


We currently estimate that mobile search ads contribute approximately a third of the firm’s value. According to our estimates, the company’s mobile revenues more than doubled in 2012 to around $5.2 billion from $2.5 billion in 2011. Gartner has predicted that worldwide mobile ad revenue will exceed $11 billion in 2013, and that the growth rate for ad revenue will exceed 400% during 2011-2016. Even though mobile search ads are expected to only generate 17% of the company’s total revenues in 2013, we expect this figure to reach to almost 30% by 2016.

Google continues to bolster its search capabilities on the mobile platform by increasing support for mobile devices that run Android OS. Currently, there are over 900 million Android devices worldwide, and its share in the smartphone OS market is on the rise. The market share grew to 80% of total shipments during the second quarter, up from 69% last year. In our opinion, the smartphone market is key for Google’s mobile revenue growth over the long term because more users will access Internet via mobile devices. During this earnings announcement, we will focus on Google’s mobile advertising run rate and growth in Android platform usage.

YouTube Revenues In Focus


In a previous note, we argued that Google is systematically targeting TV ad dollars with the launch of new services and devices such as Chromcast for YouTube. Considering the explosive growth in online video ads spent, we expect YouTube to be a key contributor to Google’s revenue growth going forward. We expect that the unique user count for YouTube will rise during the quarter due to increasing popularity of this platform. Also, it will be interesting to see to what extent the new partnerships that Google has forged with prominent media studios have increased YouTube’s monetization.


Motorola Mobility Sales


The Motorola Mobility division continues to post operational losses since its acquisition by Google last year. Although Google sold most of Motorola’s non-core mobile business, it has re-introduced Motorola in the mainstream mobile market with the launch of Moto X smartphone. We will be looking out for the sales number of Motorola’s new offering during the quarter. Additionally, we want to know Google’s strategy to stem losses at this division.
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Friday, October 18, 2013
Facebook Is Losing Teens. Why ?, find out.

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Facebook Is Losing Teens, And New Privacy Settings Won't Bring Them Back-


There’s no question that Facebook FB +3.85% is quickly losing teenage users to other social networks. In February, Facebook admitted in its annual 10-K report filed with the Securities and Exchange Commission that it was aware that younger users were less engaged with the social network than previously. Facebook stated:
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“We believe that some of our users, particularly our younger users, are aware of and actively engaging with other products and services similar to, or as a substitute for, Facebook. For example, we believe that some of our users have reduced their engagement with Facebook in favor of increased engagement with other products and services such as Instagram. In the event that our users increasingly engage with other products and services, we may experience a decline in user engagement and our business could be harmed.”

In fact, many teens attest to the fact they are abandoning Facebook. In August, 13 year-old Ruby Karp wrote an Op-Ed for Mashable declaring “I’m 13 and None of My Friends Use Facebook”. Karp wrote that all of her friends are using Instagram and Snapchat, and she only has a Facebook account herself “just to see what it was all about. I soon discovered that Facebook is useless without friends. My only friend is, like, my grandma.” She also discovered the dark side of Facebook for the teens who do use it: Bullying. “Kids might comment something mean on a photo of you, or message you mean things. This isn’t Facebook’s fault, but again, it does happen there. If my mom heard I was getting bullied on Facebook, she would tell me to quit right away.” The impact of bullying via social networks on today’s young women – especially sexual harassment – was recently detailed in Vanity Fair.

But Facebook is apparently desperate to keep teenagers and bring back those who have left in droves. Earlier this week, it made a major change to its privacy policy for its 13-17 year-old users (whom must agree to a different privacy policy and have different settings than adult users). Now, teenagers are allowed to post publicly for the world to see, as well as allow followers. Previously, Facebook prevented teenagers from sharing posts with more than just friends-of-friends, which was designed to protect teenagers from not only strangers, but also themselves. However, teenagers have made it clear with their quick adoption of social networks such as Instagram and Snapchat they want to share everything and with as many people as possible. Does Facebook really think enabling its teenage users to share everything on Facebook, too, will bring back this demographic?

Unfortunately, a simple privacy setting is not Facebook’s problem. Today’s teens are primarily mobile users, spending the majority of their time on their phones and tablets. If teens are using Facebook, it’s via Facebook’s mobile app. Compared to other social apps such as Instagram and Snapchat, Facebook’s app is cumbersome and simply posting an update just takes too much time for these teens. While teens might be spending more time on their phones and tablets than you and me, they don’t want to spend extra time navigating through apps to do what they want. Remember – this generation was raised on technology and doesn’t know life without it. The experience that apps such as Snapchat and Instagram delivers has created an expectation of instant gratification for teens that the current Facebook app just can’t meet.


Though Facebook is making great strides in its mobile strategy, it has a long way to go if it wants to retain the teenage demographic it still has – let alone bring back those that have left. If Facebook can’t do this (and fast) the residual effect may have a drastic impact on the future of the social network, as advertisers will have a decreasing audience they can potential reach — thereby impacting Facebook’s revenue and potential to keep profiting.
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Moto X Has Yet To Stem The Losses At Motorola

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The Moto X smartphone; image via Motorola

Moto X, the first flagship released by Motorola since Google swallowed it last year for $12 billion, still has a ways to go to prove its financial worth to the company.

Sales were up by a third at Google’s smartphone division to $1.18 billion, but it still posted an operating loss of $248 million in the third quarter. That’s wider than the $192 million deficit it posted this time last year, but better than its $342 million loss in the second quarter.


That made it easier for Google Chief Executive Larry Page to ask investors for patience on Motorola, where it was “still early days.” He added on Google’s third-quarter earnings call that management were “working to build out marketing and distribution.”Fortunately parent company Google can afford to give Motorola and the Moto X some time to eke out some market share. Google’s overall profits jumped by 36% to $2.97 billion and the company’s shares soared to surpass a record $1,000 on Friday — they were up almost 13% to $1,003 in early afternoon trading in New York.

At its launch, Motorola’s CEO Dennis Woodsidetold Forbes that the Moto X was bringing Motorola back to its “roots in innovation.” The device boasts a Motomaker website which lets people customize colors and materials (wood is coming later this year) for the phone’s casing, as well as an always-on microphone that allows users to wake the phone up without touching it, utilizing the digital personal assistant Google Now.

Researchers at ABI went as far as saying recently that thanks to an efficient use of power and the use of two separate processors, its curved form factor and impressive screen resolution, the Moto X was more innovative than Apple's AAPL +0.87% latest iPhone.

Yet Apple still managed to overshadow the Moto X when it was released across five major U.S. carriers on Sept. 10, announcing its iPhone 5S and 5C on the same day.

There have favorable reviews, but mixed signals about demand for the Moto X ever since. Chief Executive Woodside told Reuters last month that Motorola was shipping 100,000 of the devices, weekly, from its manufacturing plant near Dallas, Texas.

That’s a relatively modest number, but Woodside said the phones were also being sold at a profit. Motorola is basing all manufacturing of the Moto X in the United States, even though the cost of labor of doing so is estimated to bethree times higher than in China.
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Thursday, October 17, 2013
Importance of logs and log Management for IT Security

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Importance of Logs and Log Management for IT Security
IT Security is the name of the game and no matter how big or small the size of your organization, you will always invest enough on securing certain aspects of your IT network. In many organizations, it starts with monitoring your network for vulnerabilities that may enter the network to access potentially sensitive information in the form of security attacks.

For example, you may have firewalls as your first line of defense, followed by vulnerability management, intrusion detection and prevention systems, managing your network configurations and so on. 
 
These are crucial because:
  • Your routers can be easily breached without proper configuration and restrictions. 
  • If a firewall isn’t configured correctly, a hacker can easily spot a port that is accidentally left open and can gain access to the network. 
  • Rogue access points, botnet malware and social engineering can make your wireless a porthole into your LAN.
Why Logs?
The very purpose of IT security is to be proactive and the above measures make it more difficult for someone who attempts to compromise the network. This might just not be enough and you need to able to detect the actual breaches as they are being attempted. This is where log data really help.
To expose an attack or identify the damage caused, you need to analyze the log events on your network in real-time. By collecting and analyzing logs, you can understand what transpires within your network. Each log file contains many pieces of information that can be invaluable, especially if you know how to read them and analyze them. With proper analysis of this actionable data you can identify intrusion attempts, mis-configured equipment, and many more. Also for managing compliance, especially for PCI DSS – you need to retain logs and review them.
Monitoring and Analyzing Event Logs
When you know what is normal on your network, you can easily spot what is abnormal by monitoring the logon activity. It is very critical to analyze the event to understand the root cause and to make log analysis & log management more efficient, you need to collect and consolidate log data across the IT environment, and correlate events from multiple devices in real-time.
Importance of Logs & Log Management for IT Security
Apart from monitoring the activities across your web server, firewalls and other network devices, it becomes very crucial to monitor your workstation logs. For example, a workstation log can give you some key information like when a USB was connected, by whom and whether he belongs to the group that is authorized, etc. Log file analysis is best done with an SIEM software, when it comes to reading all of the events and being able to analyze and correlate activity across the various components of IT.
How SolarWinds Log & Event Manager can help you?
SolarWinds Log & Event Manager (LEM) completely monitor event logs across and acts as a central collection point for system log data, automatically aggregates and normalizes this data into a consistent format. LEM also performs multiple event correlation and has the distinct ability to set independent activity thresholds per event or per group to understand relationships between dramatically different activities. With its proactive approach, it helps you identify and respond to threats in real time.
Key areas where SolarWinds LEM helps you:
  • Monitoring Security Events: Event correlation allows you to effectively troubleshoot issues by understanding the relationship between various activities using multiple event correlations and alerts you as and when it encounters a security threat.
  • Threat Remediation: Active responses help you in responding timely to policy violations and troubleshooting issues. Some key active responses include:
    • Delete User Account and User Group
    • Block IP address
    • Log Off User
    • Restart/Shutdown Machine
    • Disable USB devices
  • Event forensics help you identify suspicious behavior patterns on your network.


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